
It was the year of 2005. That was the time when late night television
advertisements like Telebrands and all, started evolving. Such
advertisements were emerging as a major marketing platform for the
various innovating products. Even though such products are under wide
categories, but those related to health care are truly inspiring. Those
were the happy days, and our happiness gradually started accumulating in
our tummies. I joined gym quite a few times, but every time somehow my
association with gym was kind of casual. Well, without commitment
relationships don’t last long.
One night I came across Sauna
Slimming Belt advertisement on TV. The product seemed to be unique that
specialized in reducing the excessive body weight without following any
strict exercising and diet routine. The commercial started with "Kya Aap Motapa Se Pareshan Hai?"
A
beautiful and slim lady was demonstrating how to use the Sauna belt. It
was very easy to use, just had to tie it around our waist, plug on the
attached wire and adjust the heat regulator. Sauna belt could also be
applied to other body parts like the abdomen or thighs, and the
generated heat sweat away unwanted fat. The pretty lady on the TV promised that
the magical belt would show result in the very first use itself. She
even demonstrated the same, before using the sauna belt she measured her
waist, and after using for 30-40 minutes she measured her waist yet
again. Wow! Bingo, sauna belt is truly magical.
Both I and my
wife felt that Sauna slim belt was designed just for us, people who are
little concerned about getting fat, but find it difficult to workout in
gym. My wife was so convinced with the sauna belt that she decided to
order one. Even though I was tempted but was in double mind, to order or
not to order? Well, I was quite a pessimist kind of person right from
childhood. In the meanwhile my wife already ordered the Sauna Slimming
Belt on the phone, with cash on delivery. Immediately we received an SMS
with the intimation that the invoice was sent to out email id. I was
confused, but then felt spending 3500 rupees is fine, after all we both
are going to be slim very soon.
The product arrived in the next
few days. The first time experience with the sauna belt was simply
amazing. It was a great feeling of getting slimmer all while sitting
comfortably in a chair in front of the TV. Initially I was little
anxious, also scared as the heat was driven by electricity, but I
adjusted the heat regulator till the point I could bear. I felt that a
portion of my tummy heated tremendously, kind of painful. The heat
wasn’t evenly distributed. After using for about half an hour I loosened
the belt. There was some sweat, and my tummy turned kind of red. My
common sense suggested that it is not going to work. I wondered heating
myself up this way is stupid. I was worried that the sauna belt is
likely to cause blisters in my skin.
I always had some doubt about the sauna belt, and after
using it I was confirmed that Sauna slimming belt is just a scam, a
ridiculous gimmick of a product that would burn our skin. I’ve used it
only once but my wife tried it for few more times, and ultimately she also realized the same. Later, after a few months when we came across
similar advertisements on TV and came to know that they are selling
sauna belts in just 800 rupees, we were really upset.
Last week,
as I was searching for something, I found our memorable Sauna Slimming
Belt in the wardrobe. Whatever, it was a nice feeling, I enjoyed some
nostalgia brought on by our sauna belt.
Grab a copy of my debut book Story of Tublu from Amazon or
Flipkart. It is a Contemporary Fiction novel, published by LiFi
Publications Pvt Ltd. The book has its share of drama, that entertains;
humor, that makes one reminisce; love, friendship and emotions that
defines the amazing journey that is, life.